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There is certainly a very good opportunity this will raise your engagement, but sometimes could complicate the entire process of publishing things which are controversial. Typically moments when a person "did not like" a write-up, they'd just not click on the Like button. Fb's investigate dug deep into the feedback and discussions with the billions of Facebook read more posts to determine what comments and emojis that Fb end users had been using to specific emotions in addition to "Like" after which drilled down to discover the kinds that people would locate most helpful.